Monday, March 28, 2005

Monkey See, Monkey Fat

I'm getting ready to be offline, to get ready for my presentation "Corporate Communications Strategies -- FCC Regulation & Response". I know it sounds like dullsville, but I actually think it is going to start some good discussion in the group (provided I got the target right!). I'll be back with news of the outcome this weekend.

In the meantime, today, Burger King introduced a new omelet sandwich. Would you like to know what's in it? Okay, here it goes:
  • Two eggs
  • Sausage
  • Three strips of bacon
  • Two slices of American (blech!) cheese
  • A bun

Would you like to know what else is in it? You'll be sorry:

  • SEVEN HUNDRED AND THIRTY CALORIES
  • 47 GRAMS OF FAT

The thing is, I bet it's greasolicious, and I kind of want one right now, since I just had yogurt for lunch, but I think Hardee's already stole the "If you can't beat 'em join 'em" positioning with it's enormoburger. McDonald's, meanwhile, is busy getting healthy, Taco Bell is cheap and friendly ... spaces are filling up. What should the BK do?

Yummy

4 Comments:

Anonymous Anonymous said...

I am going to buy this big breakfast sandwich and see how long it takes before I throw up. Or I might by one on Monday and eat it over the course of the week - great money saver! But, I don't know if I'll be down with the congealed fat by Tuesday.

7:27 PM  
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